The trend of Gift Cards came back in 2006 in the U.S.A., however, when you talk about India, it has been consistently growing over the last few years. Well, companies started their tie-up biggies like Amazon for buying gift cards as positive reinforcement for their employees. It might have become a trend from the companies but now individuals are preferring to give gift cards to their loved ones rather than spending time choosing the right gift.
So, what is the hype about gift cards right now? Take a look below to find out.
Why Gift Cards Are Trending:
1. The chance of getting better deals
A gift card increases the chance of saving more and getting better deals at an online store. It is better to say it with an example so that you’re able to understand better. So, when you get a gift card of a value 2000 and you go to the website to buy a set of Bluetooth speakers from Amazon. Let’s assume that the price of those speakers is 2500.
Now, you can choose to buy them from an ongoing sale that has already deducted the price of that particular product 50% making the same available at 1250 only. Now, you can buy this as well as something else with a value left on your gift card for free. In case the second product is more than 750, you can just pay that extra amount and own two products of your choice.
This way, you get to enjoy better deals with gift cards making them so popular.
2. The personal touch
Personalization is everything in today’s time. According to Instapage, “80% of shoppers are more likely to buy from a company that offers personalized experiences.” That’s not it! It goes on to state that, “44% of consumers say that they will likely become repeat buyers after a personalized shopping experience with a particular company.”
This certainly means that personalization is everything. Digital gift cards have the option of personalization as per the occasion or need. Whether the shopper is looking for a gift card that is for someone’s birthday, anniversary, promotion, or even holidays like Christmas, Valentine’s, or any other, there’s an option for them.
3. The recipient gets to choose what to buy
This is the most sensible and agreeable aspect of gift cards. Why would you want to spend and waste time looking for “the perfect gift“. When you have the option of shopping digital gift and giving it to the recipient would give them the power to choose what they would want to have.
You could simply choose to have something that your loved ones would love to have rather than simply passing your gift around. With the digital gift cards, you could simply give the power to the recipient of what they would want to have as their gift on your behalf.
With all the reasons, you would know why digital gift cards are so popular these days.
Why is OpenCart Gift Card extension the right choice for an eCommerce store?
1. The OpenCart gift card system can be personalized
We have already talked about why personalization is so important in today’s time and that’s where the OpenCart gift module comes into the picture. It can be personalized by the customers as per their choice. They can have a digital gift card for every possible occasion that they want for.
2. It is an exciting way of increasing sales in the store
With the customers changing their style of gifting, the eCommerce store will get benefited from increased sales on their store. What makes a difference for good is that when they give it to someone, they too will come and shop from the store. Hence, a win-win situation.
Well, numerous other features make the OpenCart Gift Card Manager extension a must-have. They include:
- Multilingual support platform
- Multi-store compatibility
- Improved User Interface; and so much more.
You can check out the OpenCart Gift Card Manager extension at Knowband to know it better. You can even read this blog to get an overview of the OpenCart extension. Click on these links for more information about the module: Admin Demo, Front Demo, User Manual.
